Father and son brushing teeth

The eternal parent struggle: Family protection

Parenting isn’t easy and we all make mistakes, but all of our efforts are worthwhile when we get to see our little ones’ smile. Protecting our children is often our number one priority, and we all need a helping hand from time to time. Sometimes these helping hands can be clear: Out in the sun? Slather on some sun cream and pop on a hat. Off cycling? Helmets all round. Time for swimming lessons? Don’t forget to pack the armbands and goggles.

But what about day to day? How can we protect ourselves and our family against daily life? When it comes to the products we use every day, there is a new story every week on buzz ingredients and what is and isn’t good for you, your family and the environment. So, when it comes to protecting your family’s smiles, Signal wants to make your toothpaste choice simple – because we don’t want anyone’s smile to be constrained by oral health problems. 

This is why we’ve worked hard to improve our formula to keep the same efficacy, but improve the gentleness of our formulations by reducing the level of abrasive ingredients.

We use the natural power of zinc to ensure long-lasting protection for up to 18 hours. Zinc’s long-standing health and wellbeing credentials, coupled with its effective antibacterial qualities, make it a great way to ensure you and your family have effective protection, without compromise.

Even with its gentler formula, new Signal Integral 8 still offers 8 key actions: cavity protection, reinforced gums, anti-plaque, strengthened enamel, teeth whitening, fresh breath, anti-tartar and anti-bacteria. 

At Signal our toothpastes do not contain Triclosan, because while Triclosan is safe to use in oral care, we know that many are concerned about its potential environmental impact, which is why we use zinc. 

New Signal Integral 8. Complete, effective protection that is kind to your mouth, and the environment. Because every smile matters.